Vanessa Bayer Issue Out Now

In this exclusive interview, former Civil Wars singer-songwriter Joy Williams reveals how the art of knowing when to let go has allowed her to keep moving forward. "If I'm meant to do music I'll find a way to do it in a way... that inspires me to risk everything and jump off that ledge again," she tells us. Thanks for reading.

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In this exclusive interview, former Civil Wars singer-songwriter Joy Williams reveals how the art of knowing when to let go has allowed her to keep moving forward. "If I'm meant to do music I'll find a way to do it in a way... that inspires me to risk everything and jump off that ledge again," she tells us.

For the full interactive experience on your iPad, download from the App Store:

Available on the iTunes App Store

For all other devices, download the PDF:

Download a PDF

Kind. Well-adjusted. Mindful. Disciplined. These are not words commonly associated with professional comedians. But SNL's Vanessa Bayer represents a new breed—one whose humor thrives on happiness, hard work and healthfulness.

For the full interactive experience on your iPad, download from the App Store:

Available on the iTunes App Store

For all other devices, download the PDF:

Download a PDF

The Flaming Lips front man takes a break from a deluge of new projects to share his theories on all things creative, emphasizing the need for fearless determination. "When you're determined long enough, you're considered 'bad-assed,'" he tells us.

For the full interactive experience on your iPad, download from the App Store:

Available on the iTunes App Store

For all other devices, download the PDF:

Download a PDF

Throughout his career on Saturday Night Live and Portlandia, Fred Armisen has brought to life an endless parade of memorable characters. Now he's about to reinvent himself. On the cusp of his newest phase, post-SNL, Armisen takes us through the changes of his early career and shares his insights on the creative process. "I love when people reinvent themselves," he tells us.

For the full interactive experience on your iPad, download from the App Store:

Available on the iTunes App Store

For all other devices, download the PDF:

Download a PDF

The first innovation story was a heist caper—a tale common to all cultures (paging Dr. Jung), about stealing fire, the technological advancement that separated man from beast.

The tale's anti-hero is known by many names. Prometheus. Matarisvan. Loki. Maui. Crow. But whatever the alias and respective culture, he's always a trickster, a risk-taking Robin Hood who liberates the spark—which has been locked away by the gods—and gifts it to mankind.

Some things never change. Any creative act requires passion, courage, wiles—a plan!—plus a swift kick to the status quo to bring something new into the world.

The Fire Theft Project is a little job dedicated to that spirit. Here, we'll share stories about the risks required to lead a creative life, with the intent to spark even more creative fire in the world. Thanks for joining us on the adventure.

Published by Seed Strategy, Inc.

Seed Strategy is the Growth Acceleration Firm.
For over 12 years, we have helped Fortune 100 companies turn gray areas into blue-sky opportunities.

Discover more at seedstrategy.com